Ho ho ho
Zomato, the Restaurant discovery service which competes with Yelp, has acquired Turkey’s Mekanist. The price was not disclosed but it has been confirmed as an all-cash deal. The move will take Zomato from covering 27,500 restaurants in Istanbul and Ankara to more than over 50,000 restaurants in Turkey.
The move is a sign that Zomato is prepared to take Yelp on in significant international markets outside the US. Just read our previous coverage to see how this company is on a tear to race Yelp around the world.
Mekanist’s content and traffic will now be switched over to Zomato, where restaurants can also now use Zomato’s hyperlocal advertising target customers. The startup was founded by Eren Baydemir and Ali Servet Eyüboğlu.
In a statement Deepinder Goyal, founder and CEO of Zomato, said, “Mekanist has established itself as one of the heavyweights in the online restaurant search and discovery…
View original post 147 more words