The article is not aimed at berating graduates of any University, be it Institute of Business Administration (I.B.A), Lahore University of Management Sciences (L.U.M.S), University of Karachi (U.o.K or K.U), Shaheed Zulfiqar Ali Bhutto Institute of Science and Technology (SZABIST), Karachi School for Business & Leadership (K.S.B.L), Bahria University (Islamabad and Karachi), Mohammad Ali Jinnah University (M.A.J.U, Karachi & Islamabad), University of Central Punjab, University of Peshawar, Institute of Management Sciences (I.M.S), Karachi Institute of Technology & Entrepreneurship (K.I.T.E), IQRA University, University of Management & Technology (U.M.T), Greenwich University or any other Foreign University but rather points out at mistakes made in making print ads. Copying and pasting is a norm but that doesn’t mean one must harm his/her creativity just to feed his/her mouth. Is this trend acceptable since the West and the middle east including Latin America, Oceania, East and South East Asia and Africa are being tough on it. if anyone feels berated, it is purely coincidental and not targeted.
The above picture highlights it. It’s absurd, Engro corporation always hires graduates from Institute of Business Administration (I.B.A) and Lahore University of Management Sciences (L.U.M.S) and yet they fail to produce (Same is done by JWT Pakistan).
I must ask, why hire a bunch of elite “Burger kids” when those “Burger” kids are least capable of producing, eat imported food bought by their Daddies filthy rich wallets, Mommies smoking sheesha in expensive German SUV’s and over sized villas constructed in Defence Housing Authority (D.H.A) and Clifton (Both in Karachi) and from D.H.A in Lahore and Islamabad as well? whats the use? what about those hard working middle class kids from other good and reputed universities who work part time to pay their dues and end up eating dust? is this the Pakistan we wanted? is this the labor market we all want? Of course not!!!!
Lets face it, the middle class in Pakistan is being oppressed. I mean LUMS and IBA do have good and responsible graduates but are they given space? most of them are abroad cursing Pakistan’s feudal society and patriarchal cum feudal social, societal and business systems. This current trend of copy pasting is so high among these so called confused stupid Brown American born/raised Pakistani desis who flaunt arrogance of wealth and fake Pakistani spirit with an American, Canadian and?or British passports. I must ask, are these asswipes even worthy of the North American?European?Middle Eastern market when they come here and mess up our already messed up market? are these buffoons any good? look at the amount of copy pasting and stupid nonsense Urdu sentences they are using. their market research is also very very poor, sorry to say and it is worse than what IBA/LUMS/IoBM/UoK/SZABIST/MAJU/KSBL produces because these universities are very serious and sincere in such matters as well as their students.
Even if the copy pasting thing is a norm, a practice running since decades. but don’t you think people need to be creative when copying?
There is a famous saying in Urdu: “Naqal ke liey Aqal bhi Chaahiyey.” meaning for cheating, you need to be clever (obviously using the mind lol 😀 ). But then again, where’s the creativity in the minds of these kids on whom their parents spent billions, even trillions! where is the spark in their mind? are they lazy? (probably). where in God’s name are we headed?
Shutterstock images will always be stock, but they are best utilized by small and medium enterprises (SME’s) to grab sales and profits in desperation. Secondly, Well established firms should refrain from such because they should rather produce their own images instead of copying images from shutter stock and social networks. Developing countries have no copyright protection laws but since the West is very active, given the current trend of copy pasting hardly and one from the east will be able to work in the west. Reason: It’s not terrorism, it’s the current trend of copying and pasting without any creativity, bluntly copying and pasting. this will harm our already once established creative industry which will not only hurt our impression but will send standards plummeting down to the basement.
Links to the mentioned images are as under:
Let us all ask ourselves, copying and pasting without any creativity and worse part is using copyrighted stock image and using a stolen image for print ad purpose in media. Will we be spared? no. The Middle east has even tougher copyright laws! and since their managers are much more educated than ours, we can easily get our asses kicked. its depressing, way beyond depressing. Many are not admitting this mistake and call the West hypocrites when in fact we South Asians are becoming more hypocritical day after day, sadly :(. we need to control this trend, we don’t want freeloaders, we should honest, sincere, educated and creative people to save our industry hence we all will be using Indian ad hoardings.
May God save Pakistan! (Aameen)